爱奇艺《偶像练习生》均集播放近2亿“练习生”精神展现时代青年群像

时间:2018-02-07 14:00:48阅读:89658
由爱奇艺出品、鱼子酱文化联合制作的中国首档偶像男团竞演养成类真人秀《偶像练习生》于1月16日正式开播,截至目前,上线三期收获近6亿播放量,平均单期流量近2亿,微博同名话题#偶像练习生#阅读量达36.5
  • 热血街舞团
  • 真人秀 歌舞
  • 鹿晗 陈伟霆 宋茜 王嘉尔

由爱奇艺出品、鱼子酱文化联合制作的中国首档偶像男团竞演养成类真人秀《偶像练习生》于1月16日正式开播,截至目前,上线三期收获近6亿播放量,平均单期流量近2亿,微博同名话题#偶像练习生#阅读量达36.5亿,蔡徐坤、陈立农、范丞丞等练习生更是收获超高关注,爱奇艺成功在纯网范围内掀起了新的偶像文化潮流。作为爱奇艺超级网综,《偶像练习生》以“练习生文化”为创新切入点,通过综艺呈现方式真实展现练习生们朝气、蓬勃的形象,刷新了普罗大众对青年偶像的认知,为文娱产业探索出更多发展可能。

运用互联网特性,爱奇艺《偶像练习生》打破常规节目模式,与国内外31家的明星经纪公司展开跨界联动,92名公司练习生与8名个人练习生组成100人阵容;并投入近500人的团队、包括摄像头在内的158个摄像机位,对练习生们每天的生活、训练、表演进行历时112天的全时段拍摄,综合考察舞蹈、音乐、RAP等专业素质,选拔9人以偶像团体出道。其中,第一期节目正片70分钟的素材,实际录制量就达到300T。高体量、全投入的制作标准最真实的还原了“练习生”的群像特征,也让“越努力,越幸运”的节目价值得到宣扬。由此,爱奇艺形成一套较为完善的练习生培训出道体系,保障了优质偶像的选拔和产出。

节目之外,爱奇艺还为每位练习生设立“个人资料页”,并开通用户投票通道,粉丝承担起全民制作人职责,为练习生的选拔结果负责。此外,爱奇艺泡泡圈子也为用户提供了沟通交流的交互社区。从粉丝运营方面,爱奇艺为《偶像练习生》,乃至练习生文化注入鲜活动力。互联网的发展正在逐渐改变着整个娱乐产业,时尚、嘻哈、方言音乐等领域通过网络被用户广泛了解。而造星产业、练习生体系作为文娱产业的重要一部分,在国内市场的开发尚存较大空间。《偶像练习生》的创新推出,是国内内容平台首次实现了对“练习生”体系的关注和挖掘,借由综艺节目形式,爱奇艺为市场揭开了国内练习生产业的一角。

从制作流程、选拔培训,到公开投票、粉丝运营,爱奇艺实现了对练习生文化的深度挖掘和展现,在纯网市场领域独树一帜。2017爱奇艺iJOY悦享会上,爱奇艺首席内容官王晓晖发布了爱奇艺的“青春方法论”,其中要在网综领域将爱奇艺打造为“新题材、新偶像、新潮流”的超级网综平台。此番,《偶像练习生》以严肃、坦诚的节目呈现方式,让练习生群体的奋斗被更多人看到,亲见偶像成长蜕变的机会,实现对更多粉丝群体的辐射影响。作为节目的制播平台,爱奇艺通过《偶像练习生》在纯网垂直领域率先布局“练习生”文化这一全新网综类别,并以创新的节目内核诠释了新时代偶像应该具备的价值形象,引领了新的青年文化潮流。

未来,包括《热血街舞团》《机器人争霸》《奇葩大会》第二季等众多精品内容也将陆续上线,爱奇艺对于垂直领域的探索也将继续引领青春市场风向,并带动新的潮流文化崛起。

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