“最美”原创IP《最美的乡村》圆满收官收视、带货两不误

时间:2020-06-22 10:02:21阅读:56336
随着古川村走上繁荣和富裕的春天,由郭靖宇监制,郭靖宇、杨勇担任总编剧,巨兴茂、来赫执导,杨志刚、岳丽娜、刘智扬领衔主演的脱贫攻坚剧集《最美的乡村》圆满收官。作为长信传媒“最美”
  • 最美的诺言
  • 剧情
  • 韩栋 于毅 吴刚
“最美”原创IP《最美的乡村》圆满收官收视、带货两不误
“最美”原创IP《最美的乡村》圆满收官收视、带货两不误
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随着古川村走上繁荣和富裕的春天,由郭靖宇监制,郭靖宇、杨勇担任总编剧,巨兴茂、来赫执导,杨志刚、岳丽娜、刘智扬领衔主演的脱贫攻坚剧集《最美的乡村》圆满收官。作为长信传媒“最美”原创系列IP的第二部,该剧从开播起,就在收视率、口碑、社会影响力等诸多方面取得了亮眼的成绩,被赞为2020年硬核精品之作。

连续15天收视榜TOP1 关注度口碑持续走高

有“最美”原创系列IP剧集《最美的青春》背书在前,《最美的乡村》一直都是大家十分关注的电视剧,从6月6日在央视一套黄金档播出,到6月20日收官,在该剧播出的15天中,酷云EYE连续15天荣登榜单第一名,直播关注度最高点高达2.1868%。CSM连续第一,实时收视率最高达到1.3322。除此之外,该剧在猫眼、灯塔、全国网等权威榜单上也都取得了第一的成绩。

众多主流媒体对《最美的乡村》赞誉有加。著名评论家李准评价说:“该剧形形色色的大故事和小故事错综交织,层层推进,描绘出不可阻挡的全民奔小康的时代洪流,激情讴歌了中国特色社会主义道路的伟大。很多基层扶贫干部看完之后也纷纷发表了自己的感想。“虽然这是一部电视剧,但它有很强的激励引导作用,它凝聚了强大的精神力量”“我们看《最美的乡村》里面,他们发展刺绣、旅游、养蜂,我们也根据村里资源优势,让我们的老百姓从种植、养殖、加工等这些环节参与进来,获得稳定的收入。”

从收视率到口碑,证明了《最美的乡村》整体的过硬质量和每一集都精彩到不容错过,这就是一部硬核精品剧集应有的表现和实力。

“带货”忙到停不下来 精神、经济双管齐下

作为一部现实题材的剧集,《最美的乡村》对现实生活的关照深入到多个方面。剧中刻画的三个主要形象,唐天石、辛兰、石全有,是众多一线扶贫干部的缩影,他们在工作中展示出来的智慧、坚毅、创新、迎难而上、实干等优秀品质从精神层面感动、激励很多扶贫干部。

《最美的乡村》还展示了众多独特的景色、美食和传统手艺。潘家口水库的水下长城,滦平的金山岭长城、辽河源头等都成为观众种草的景点;漏粉条、平泉羊汤、宽城板栗、承德山楂等诸多生态美食更是令人垂涎欲滴;满绣、窗花、打铁等手艺,也让许多观众“蠢蠢欲动”,欲体验其中的乐趣,感受中国传统文化的魅力。

《最美的乡村》迅速捕捉的大众的需求,在剧集播出期就开始强势带货,联合众多平台,打造了多种多样的“扶贫带货”形式——开发“扶贫旅游专线”和“扶贫带货”活动,帮助、鼓励扶贫干部、各地的货主、普通村民成为“带货主播”,在宣传家乡好景好物的同时,帮助村民增收致富,切实推动当地经济的发展。正如该剧的监制兼总编剧之一郭靖宇所说,“承德是我家乡,我始终牵挂故土。在创作的同时,我们团队心存小小私心,那就是想为家乡带货。”

“最美”系列IP“青春”先行“乡村”发力《最美的诺言》受期待

郭靖宇带领的长信传媒,一直紧跟时代脉搏,制作最贴近时代审美,彰显时代新风潮的影视剧作品。2018年,一部《最美的青春》让人们领略到主旋律青春剧的魅力,将沙漠建设成绿洲,让年轻人的理想与建设祖国血肉相连。2020年,《最美的乡村》强势开播,剧中唐天石、辛兰、石全有组成的“有兰天”扶贫联盟,为大家留下感动和欢乐,用艺术的手法,记录了脱贫攻坚时代背景下,扶贫干部的身影与光彩。据悉,“最美”原创系列IP的第三部《最美的诺言》正在筹备中,希望届时也会给观众带来感动和惊喜。

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