后劲给力!《依兰爱情故事》连续3天逆跌,分账票房破千万

时间:2022-05-16 15:00:41阅读:51151
由智盛联合出品,周云鹏、何泓姗、蒋诗萌、卢鑫、玉浩主演,如娱文化独家营销、阔乐文化短视频营销的奇幻喜剧电影《依兰爱情故事》,于4月27日在腾讯视频独家上线。影片凭借内容突围,靠“余味&rd
  • 依兰爱情故事
  • 喜剧 爱情
  • 周云鹏 何泓姗 卢鑫 蒋诗萌 玉浩 张子墨 邵杰睿 于海
后劲给力!《依兰爱情故事》连续3天逆跌,分账票房破千万
后劲给力!《依兰爱情故事》连续3天逆跌,分账票房破千万
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由智盛联合出品,周云鹏何泓姗蒋诗萌卢鑫玉浩 主演,如娱文化独家营销、阔乐文化短视频营销的奇幻喜剧电影《依兰爱情故事》,于4月27日在腾讯视频独家上线。影片凭借内容突围,靠“余味”再掀观影潮,带动票房连续3天逆跌,截至5月16日累计分账票房已突破1000万。抖音和快手总话题量8.3亿+,腾讯视频站内评论2.5万+,票房、热度、口碑三线飘红。

小镇出身的商业大鳄常海因一次意外穿越到了平行世界,回到小镇与自己的初恋依兰过上了柴米油盐的生活。面对如此人生剧变,常海充满了抗拒并想尽办法逃离,过程中制造了一系列啼笑皆非的闹剧,最终如愿回到原来生活的他,却发现自己对于幸福的理解早已悄然发生改变……影片通过一场离奇穿越,为观众讲述了一个发生在东北小镇的爆笑又暖心的爱情故事,并传达出“金钱与真爱,孰更重要?”的人生思考。

如娱文化作为本片的独家营销机构,于影片开机时便深度参与,为影片提供专业的服务支持。宣传初期主打喜剧风格和奇幻色彩,将抖音、快手短视频平台作为主要宣传阵地,以总裁穿越变小贩的两极反差和诸多巧合离奇的囧事为主攻方向,持续输出影片爆笑桥段,精准击中核心受众嗨点。同时,借势爆款同名音乐IP,唤醒歌曲受众,向影片受众转化,上线前即进入腾讯视频电影热搜榜前三。

上线后,影片热度一路飘红,上线24小时猫眼电影热度高9171.12,位列全网TOP1。登上腾讯视频电影热搜榜、实时热搜榜TOP1,猫眼网络电影全网热度榜TOP1,灯塔网络电影实时热搜榜TOP1,骨朵单平台热度指TOP1,抖音娱乐榜TOP1、抖音热点榜TOP2,快手电影榜TOP1、快手文娱榜TOP3。各类话题引爆,热搜霸屏,开端稳中向好。

后续以虐恋、遗憾等情感向内容为传播重点,突出影片“好笑更好哭”的特质,持续敲击受众情绪点,通过激发观众情感共鸣带动观影。影片上线一周后,站内评论区开始出现“花式爆哭”的自来水效应,使情绪引导观影的营销尝试初现成效。如娱文化紧跟热点、乘胜追击,通过一系列营销动作助力影片声势发酵:制作评论区爆款短视,并投放在官方抖音号及娱乐大号进行发酵,带动新话题#电影依兰爱情故事有多好哭 登上抖音娱乐榜TOP2,热点榜TOP7;与平台共同策划执行周云鹏空降评论区翻牌与网友互动,在线点评网友“哭哭”作业;曝光未播结局令人“二次破防”等,再次掀起观影热潮,全网热议不断。

与此同时,影片再次重登腾讯视频热搜榜总榜、电影热搜榜、实时热搜榜TOP1,且连续5天腾讯视频电影热搜榜、灯塔网络电影实时热搜榜霸榜第一;微博、小红书、soul等热度均位居高位,创造出网络电影的独家热度走势。

影片上线第9天票房呈现大幅逆跌之势,上线第10天票房暴增,上线第11天再创自身票房新高126.8万,且连续3天超越上线一周内的单日票房最高记录,走出了一条行业鲜见的逆势增长曲线。

一部网络电影的市场走向,往往是在上线前三天达到票房高峰,此后随着观看量的减少,以票房逐日递减趋势走完生命周期。如娱文化以情绪营销再次引爆热度,助攻《依兰爱情故事》打破了这一普遍规律,实现票房逆袭。未来,如娱文化将一如既往秉持专业态度,以高质量的服务为影视项目提供助力。

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